Eggo® Turns Breakfast Upside Down with Limited-Edition Stranger Things Strawberry Waffles

Fans Can Savor the Irresistible Taste of the Brand's First-Ever Naturally-Colored* Strawberry Waffle – The Perfect Way to Fuel Fans as They Rewatch the Iconic Netflix Series Before the Fifth and Final Season

*colors from natural sources

Eggo Turns Breakfast Upside Down:

Eggo introduces Stranger Things Strawberry Waffles, its first-ever strawberry red waffle made with colors from natural sources – a bold new take on the classic Eggo waffle, inspired by the eerie rifts to the Upside Down from the Netflix series, Stranger Things. Eggo will also release limited-edition packs of Stranger Things Homestyle Waffles – giving fans another way to bring the series' iconic collaboration into their homes.
Eggo is giving away 11,000 boxes of waffles – up to 11 per person with Instacart order*– in celebration of Eleven, the show's beloved waffle lover, so fans can enjoy the delicious taste of Eggo while rewatching Stranger Things ahead of the final season.
Hitting shelves at select stores nationwide this October, limited-edition packs of Stranger Things Homestyle Waffles and Strawberry Waffles will be available at an SRP of $3.59 for a 10-ct box.

CHICAGO, Sept. 29, 2025 /PRNewswire/ -- Eggo^® is bringing breakfast to another dimension with a brand-new waffle inspired by Netflix's Stranger Things. Just in time for the fifth and final season, the brand is launching Eggo^®Stranger Things Strawberry Waffles, its first-ever strawberry red waffle with colors from natural sources. The limited-edition waffle is designed to turn breakfast upside down with the irresistible taste fans know and love, making Eggo the perfect pairing for watch parties. Stranger Things 5 will debut in three volumes this fall: four episodes on Nov. 26, three episodes on Christmas, and the finale episode on New Year's Eve. Each volume releases at 5 p.m. PST. Find out when Stranger Things 5 premieres in your part of the world here.

As fans gear up for the final season by rewatching the iconic series from the start, they'll need fuel for their watchathons. Eggo knows there's only one thing scarier than the Mind Flayer: getting a craving for Eggo waffles and finding your freezer empty. That's why, to celebrate the show and its most iconic waffle-loving character, Eleven, the brand is giving away 11,000 boxes of Eggo waffles with their order* so fans can power their watch parties with the iconic taste of Eggo. The giveaway will include the Eggo Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles, alongside other core Eggo products – ensuring freezers are filled with Eggo favorites and fans have multiple ways to bring the series into their homes.

Fans have a chance to stock up in advance during weekly drops occurring on the first four Fridays in October. Starting Friday, October 3 at approximately 11 a.m. ET, fans can claim up to 11 boxes of select Eggo products with their Instacart order – including the new Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles on Instacart at www.instacart.com/store/brands/eggo/stranger-things, while supplies last. Additional drops will take place on October 10, October 17 and October 24 at approximately 11 a.m. ET.

"Few brands are as synonymous with Netflix's Stranger Things as Eggo," said Alicia Mosley, Vice President of Marketing, Frozen Foods at Kellanova. "Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the center of their watch parties."

The new limited-edition packs of Eggo Stranger Things Strawberry Waffles will be available at select stores nationwide this October with an SRP of $3.59 for a 10-ct box. Fans will also find the limited-edition packs of Stranger Things Homestyle Waffles in stores nationwide this October.

Be sure to follow Eggo on Instagram, Facebook and TikTok or visit leggowitheggo.com for more details and rewatch inspiration. Plus, fans can build excitement for the final season with Eggo^® Stranger Things-inspired recipes, like Eleven's Triple Decker Eggo^® Extravaganza.

*With their order. Eligible items only. While supplies last. Limit 11 redemptions per Instacart customer. Taxes, fees, and terms apply.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About Stranger Things

Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix's most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in '80s nostalgia, it boosted Kate Bush's track "Running Up That Hill" into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys^®and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and the finale on New Year's Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, Stranger Things: The First Shadow; a collection of books takes fans deeper into the story; the touring Stranger Things: The Experience which recently expanded to Brazil and Australia; Stranger Things: Escape the Dark; a brand new immersive experience set to open at Netflix House later this year; an animated series that will take fans back to Hawkins; fans celebrate November 6 — the day Will Byers went missing — as 'Stranger Things Day;' and they can follow @StrangerThings.Things for fun ways to bring the world into their everyday lives.