Life insurance FYI for 'Generation Y'
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(ARA) - If you were born between 1979 and 1994, you may have heard yourself described as part of "Generation Y." Characteristics that define your generation include a tendency to be independent, opinionated and well informed - good qualities to be sure.

A 2010 study by Prudential, "Reaching Gen Y - easier than you think," suggests that one area where you might benefit from more knowledge is in the area of life insurance. Those younger than 40 often give little thought to life insurance products early on, as they are more inclined to wait until they reach specific life stages.