This season, a cross-industry campaign is promoting skin protection from the sun as a public health priority and emphasizes the value of sunscreen as an everyday essential for protecting your health and reducing your risk of skin cancer.
FDA-regulated sunscreens are proven to help prevent sunburn, premature skin aging, and skin cancer when used as directed, but according to The Skin Cancer Foundation, fewer than 14% of Americans report daily sunscreen use. The #WearSunscreen campaign aims to increase that percentage. By reaching consumers across industry, healthcare, and community channels, the campaign encourages people to protect their skin every day, regardless of season, weather, or skin tone.
The Personal Care Products Council (PCPC), the Consumer Healthcare Products Association (CHPA), and the Health In Hand Foundation, with help from the Melanoma Research Foundation and The Skin Cancer Foundation, are expanding the #WearSunscreen campaign through public service announcements across print, broadcast, and social media.
The campaign messages include testimonials from skin cancer survivors and other skin health advocates and influencers to raise awareness of the need for sun protection and encourage preventive behaviors nationwide.
“While melanoma is the deadliest form of skin cancer, the most common cancer in the U.S., over 90% of melanomas are considered preventable and when detected early, are highly treatable,” said James Merrick, Chief Communications and Marketing Officer, the Melanoma Research Foundation. “Embracing sun safe behaviors such as the daily use of sunscreen, agnostic of ethnicity, gender, age and race is critical to decreasing the risk of melanoma incidence. We are pleased to represent the melanoma patient and survivor community and join the collaborative #WearSunscreen campaign to help educate all about the harmful effects of UV rays and amplify the importance of melanoma prevention.”
Consumers are encouraged to use the hashtag #WearSunscreen to share their sun safety habits, highlight why sunscreen matters, and empower others to take simple steps to protect their skin, like using a broad-spectrum sunscreen of SPF 30 or higher, seeking shade, and wearing protective clothing. The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and expert advice. Campaign partners are working together to provide tools and information that make it easier for consumers to incorporate sun protection into their daily routines, and by educating them about the wide range of sunscreen formulations designed to meet diverse needs, all supported by rigorous scientific evaluation and oversight.
“Skin cancer is the most common cancer in the United States, and nearly one in five Americans will develop it by age 70,” said Mary Leonard, Senior Vice President and Executive Director of CHPA’s Health In Hand Foundation. “Still, daily sun protection is not the norm. Through this campaign, we are working together to change that by providing consumers with clear, trusted information about the wide range of FDA-regulated sunscreen options available, so sun safety becomes an easy, everyday part of protecting health.”
- As warm weather approaches, it’s time to spread the word about spreading sunscreen.
