(BPT) - Après season is officially here, and Sun Cruiser is celebrating the moments of sun-soaked winter fun we all know and love. The best winter memories aren't just made on the slopes. They happen in the laid-back, in-between moments with your crew, whether you're thawing out at the lodge, settling in after a long day in the snow, or keeping the party going. Winter proves that downtime hits just as hard as the action, and it's even better with a Sun Cruiser in hand.
Made with real vodka and real ingredients, Sun Cruiser is smooth enough to sip while you're still buzzing from your last run and made for the moments when you're ready to unwind and warm up. And now it's easier than ever to pair with winter fun, as Sun Cruiser pops up at some of your favorite winter destinations.
Partnerships Built on Shared Stoke
This winter, Sun Cruiser is bringing the good times to some of the country's most iconic mountain destinations, built for both action and après. At Steamboat in Colorado, Deer Valley Resort in Utah, Mammoth Mountain and Big Bear Mountain Resort in California, and Sunday River Ski Resort in Maine, adventure-lovers and lodge loungers alike can pair their winter moments with Sun Cruiser, while enjoying music, sampling and more fan experiences brought to you by the brand — all happening slopeside to bring a little extra fun to the season.
Beyond the mountains, Sun Cruiser is reaching fans of ski and snow culture through a new partnership with Teton Gravity Research, the leading lifestyle brand in action sports, as its official canned alcohol partner. Sun Cruiser is integrated across TGR's year-round programming, including its signature ski film, sweepstakes, social content, athlete collaborations and more.
A New Flavor for Your Rotation
Sun Cruiser is expanding its lineup of vodka lemonades with its new Blueberry Lemonade flavor, available now. Made with real vodka and real lemonade, it delivers the same refreshing, easy-sipping profile fans love, now with a bright blueberry finish. With just 1 gram of sugar, 100 calories, and 4.5% ABV per 12 oz. serving, it's light, crisp, and the perfect addition to your winter lineup.
For those who don't want to choose between iced tea or lemonade, Sun Cruiser is making it easier than ever to explore its fan-favorite flavors with the all-new Sampler Variety Pack featuring Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade in a convenient 12-pack. No matter which flavor you reach for, Sun Cruiser is made to carry you through every season, from winter sunsets to hot summer days.
Whether you're on or off the mountain, Sun Cruiser is there for the moments that matter — when the adventure winds down and the good times keep cruising.
