(BPT) - Murals possess a unique ability to bring a community to life, creating spaces for connection, reflection and inspiration. These public art installations transform spaces, fostering community ties and positively impacting the well-being of those who experience it.
On college and university campuses, murals do more than add color; they celebrate an institution's history, values and vision for the future. They create a shared sense of pride, inspire unity and foster lasting school spirit, allowing students and visitors to see themselves reflected in public spaces. Murals provide a place for people to gather, take photos and share their connection to the school, amplifying campus pride.
Valspar—a leading manufacturer of paint and coatings—understands the unique power of murals to spread optimism and inspire. That's why the brand launched its "Be Bright by Valspar" mural initiative in 2021. This initiative sponsors large-scale murals in communities across the country, partnering with that year's PGA TOUR Valspar Championship winner and local artists to create public art that reflects the people and places in which it's located.
Oklahoma State University mural celebrates the power of paying it forward
This year's mural is located on Chris' University Spirit store, near Oklahoma State University (OSU), and was chosen by 2025 Valspar Championship winner and OSU alum Viktor Hovland. The design celebrates OSU traditions and school pride.
Beyond its artistic impact, the mural serves as a vibrant backdrop for community gatherings and photos, allowing students to express their school spirit and share it with others.
Oklahoma artist Kellen Carter designed and painted the mural, which highlights community, dedication and the idea of paying it forward. The vibrant artwork captures how support and perseverance can turn childhood dreams into reality, reflecting Hovland's own journey from a standout college athlete to a PGA Tour champion.
Speaking about the spirit of OSU, Hovland said, "One of OSU's mottos is 'Loyal & True,' and you see that every day in Stillwater. It's a very tight community that cares about the students," a sentiment that echoes throughout the mural's message of pride and connection.
"Be Bright by Valspar" initiative: A history of community art in action
The "Be Bright by Valspar" initiative began just before the 2021 Valspar Championship PGA tournament in Tampa Bay—a moment when the world was beginning to reopen from the pandemic and people were craving optimism and real human connection. Recognizing this need, Valspar created the program to celebrate the power of color, public art and community storytelling, using murals to uplift and inspire, spark dialogue and create spaces that invite personal interaction.
Each year, as part of "Be Bright by Valspar," the brand completes two murals: the first in Tampa Bay and the second later in the year in a city of the tournament winner's choosing. Each mural, just like each community, is unique. All Be Bright murals are painted using Valspar Defense and Duramax exterior fade-resistant paints to ensure each mural can inspire communities for years to come.
At the heart of this initiative is the belief in the power of togetherness and what it can do for people and their communities. Since its inception, Be Bright by Valspar has completed ten murals: five in the Tampa Bay area at North Greenwood Recreation Center, Tampa General Hospital, St. Pete-Clearwater International Airport, ZooTampa at Lowry Park, and Feeding Tampa Bay and five others in Ruston, Louisiana, Edmond, Oklahoma, Nashville and Knoxville, Tennessee and most recently in Stillwater, Oklahoma.
Valspar believes paint inspires beyond home projects, encouraging everyone to be the brightness the world needs. To learn more about the Be Bright initiative, visit Valspar.com/En/BeBright.
