(UPDATE, Tuesday, February 10, 7:45 p.m. ET): The official ratings for the Super Bowl Halftime Show are in, with NBC reporting that Bad Bunny’s performance averaged 128.2 million viewers between 8:15 and 8:30 ET on Super Bowl Sunday.
As of press time, two full days after the Super Bowl, the All-American Halftime Show, headlined by Kid Rock, has just over 21 million views on YouTube. Meanwhile, Bad Bunny’s has more than 61 million views on YouTube.
(ORIGINAL STORY, Monday, February 9, 9:45 a.m. ET): Turning Point USA enlisted Kid Rock to headline its alternative Super Bowl halftime show on Sunday night (February 8), while Bad Bunny took to the stage at Levi’s Stadium in Santa Clara, California. But who came out on top in the ratings?
According to early viewing figures, Turning Point USA’s All-American Halftime Show struggled to make an impact against Bad Bunny’s star-studded and spectacularly choreographed performance. While Bad Bunny sang alongside Lady Gaga and Ricky Martin, Kid Rock was joined by country singers Brantley Gilbert, Lee Brice and Gabby Barrett.
The Independent states that the initial 25-minute broadcast of the All-American Halftime Show was viewed approximately four million times. The New York Times reported slightly higher numbers, noting that the show drew 6.1 million concurrent viewers on YouTube.
The All-American Halftime Show aired on Turning Point USA’s social media channels, including YouTube and X, and on various conservative networks, including Real America’s Voice and OAN.
In comparison, The Independent notes Bad Bunny’s performance is projected to draw around 128 million. This would make the Puerto Rican singer-rapper’s set one of the most-watched halftime shows in history, though a little behind Kendrick Lamar‘s 133.5 million record set last year.
Ahead of the All-American Halftime Show, Kid Rock said in a statement, “We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible… or is it?”
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Turning Point USA spokesman Andrew Kolvet added, “The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom. We can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”
Trump has yet to comment on the Turning Point USA show.
