There is no better, more economical way to reach residents of Dent and surrounding counties than a combination of The Salem News and The Extra. We literally deliver. Home and post office box delivery through the U.S. Postal Service and single-copy sales reach about 90 percent of the households in Dent County, which has a population of about 15,000. We also reach portions of Texas, Phelps, Iron, Reynolds and Crawford counties. The Extra reaches 8,300 households a week, while The Salem News has a circulation of 3,800 and is published Tuesdays and Thursdays. Considering our region has an average household size of 2.5 people, that's potential for 20,750 consumers. Whether it's a $5 per week spot in The Salem News business directory or a full-page ad in The Extra, we have a price to fit your budget.
Donald Dodd, Owner, Salem Publishing Company
The Salem News has been serving Dent County since 1905.
THE SALEM NEWS
The newspaper has been family owned and operated from the beginning, with a keen interest in the community. Our locally owned newspaper offers a wide variety of news, features and commentary, a TV Guide, sports page and church page. The Salem News reaches over 70 percent of occupied households in the county through U.S. Postal Service delivery, single-copy sales at local outlets and pass- around rates, according to industry averages.
THE EXTRA
The Extra is inserted in each Tuesday edition of The Salem News, and also widely distributed separately for free to homes and post office boxes through the U.S. Postal Service. Reaching over 90 percent of Dent County households, no other advertising media comes close to effectively reaching so many residents. The Extra is primarily advertising.
Display Advertising
The more display advertising you buy in The Salem News and The Extra, the better the value. Small space advertising is effective and a large part of our business. We can print your ad in full color. We have volume discounts. The more ad inches you run in a month, the more the savings. We also have a Thursday special, run an ad one time in The Extra and repeat that ad in the prior or succeeding Thursday edition of The Salem News for a whopping 40 percent off.
Inserts
Stand-alone inserts are another choice for advertising in The Salem News and The Extra. Placing inserts in one of these products means a lot more of them will make it to the home or business of your customer. The Salem News and The Extra are invited guests, delivered by the U.S. Postal Service. We don't rely on hit-and-miss free distribution.
Classifieds
Want to sell a used lawn mower, a car or hold a yard sale? You can't beat the classified prices. A 17-word ad in two consecutive issues will cost you just $6. Classifieds are also great for business specials, services, employment, real estate and public notices.
Other Advertising Opportunities
Sponsorships are an important part of bringing news of Dent County to you. Our popular church and high school sports pages are good examples. We also publish a weekly TV Guide, monthly wedding, engagement and anniversary page and numerous special sections during the year. Cards of thanks, birthday wishes and in memories are just a few of the ways individuals and non-profit groups can reach readers. Advertising is also available on our website.
Missouri Press Display and Classified Ads
Want to reach over a million people in Missouri for just $1,000*? A 2-column by 2-inch display ad can be placed in approximately 209 newspapers across the state,941,190 circulation, with one simple order through The Salem News. The ad can be placed in half the state's participating papers for just $500. For classifieds, the rate is $300* for one insertion of 25 words or less. Classifieds reach about 2.25 million Missouri readers in about 209 newspapers-1,050,211 circulation. *These rates will be effective January 1, 2006
Subscriptions
The Salem News not only delivers to Dent and surrounding counties, but many other states and to students and those in military service. It is a great way to stay in touch with your community whether you are in Dent County or thousands of miles away. You can receive every issue of the newspaper, including The Extra, in Dent County for just $42 a year ($38 if you are age 60 and over). The rate for adjoining counties is $45. Students receive a special rate. Rates increase for other parts of Missouri and out of state.
New Businesses
We will help you get started. When you purchase the first ad, we will give you one free 2x4 ad in The Salem News. We will also publish one free business brief with photograph announcing your opening or a ribbon-cutting ceremony.
Business Briefs
There is no charge for business briefs, a great way to let people know about major changes in your business such as management and ownership changes, major remodeling or expansion, a new facility or charitable donations over $500. Contact your sales representative for more information or to submit a business brief.
Legals
Publication of legals in newspapers is an important part of our legal system and insures that the public is made aware of certain matters. The Salem News strives to guarantee the accuracy of all legal publications. Government, legal offices and other entities make use of the legal and public notice section of the newspaper.
MORE THAN A NEWSPAPER
Commercial Printing
Salem Publishing Company offers a full line of commmercial printing, including business forms and cards, brochures, NCR, booklets, sales tickets, stationary and many more items. We will not only print what you need, our professional will help on the front end with design and formatting. The company owns a Goss Community Web press and two other commercial printing presses.
Color Photo Reprints
We can reproduce photos that are taken by the The Salem News staff. You can choose 5x7 or 8x10 sizes. If the photos are taken with a digital camera, you have the option of black and white or color. Requests for photos are usually completed within 7 to 10 working days. There is a fee.
Invitations And Wedding Supplies
We have a wide selection of wedding supplies to choose from. Available products include, but are not limited to: invitations, napkins (beverage and luncheon sizes), match books, response cards, reception cards, bookmarks, thank you cards, placement cards, wedding announcement cards, programs, customized garters, glasses, envelope seals, and scrolls. We ask the customer to pay 25 percent of total cost at placement of order, with the balance due on receipt of product. It usually takes 7 to 10 working days for the order to be received.
Ink Stamps
We can place orders for self-inking stamps or rubber stamps. The stamps can have one to five lines. Orders are usually filled within 7 to 10 working days.
Faxing And Copies
Faxes can be sent and received at The Salem News. Copies can also be made. There is a fee for each service.
Notary
The Salem News has a notary public available to the public. There is a fee.
WHO TO CONTACT
Publisher
Donald Dodd purchased The Salem News in July 1998. He has been with the newspaper since 1996 and has 26 years newspaper experience.
Sales Staff
Advertising manager Karen Barred has been with The Salem News since 1978, while advertising representative Donna Purcell has been here since 1979. They know the community, your needs and what The Salem News can do to help your business.
Classified Advertising And Circulation
Classified and Circulation manager Sheree Dodd has been at the newspaper for nine years and keeps up with the latest developments and technology in those departments. She is assisted in the front office by Sheena Turner.
Accounts Receivable, Commercial Printing
Tina Jones, another longtime employee, has been with The Salem News since 1980. She handles bookkeeping, including accounts receivable. She also manages commercial printing orders and billing.
News Department
Staff writers Dwayne McClellan and Brenda Jessen have a combined 35 years experience at the newspaper. Dwayne primarily covers sports, county government and schools, while Brenda's beat includes the weekly Food Fare and church page and city government. Katie Hunt works part- time, earning the Vickery Internship.
Pressroom
Steve Hobson has been working at The Salem News for 25 years. He is in charge of the pressroom, including printing of The Salem News and The Extra. He also oversees commercial printing. Also running the presses is Mike Parrett, a Salem native with 21 years printing experience. He has been an employee here for four years, and Seth Russell who recently joined The Salem News staff.
Graphics And Production Department
Designing ads, commercial printing jobs and getting everything ready to run on the presses, the department is led by Shirley Layton, an employee for 17 years. Dannie Watson, in his 30th year, handles most production duties. Bonnie Leese is a graphic artist and has been employed since 2004. Krista Curtis joined the department in August of 2005 and is a graphic artist.
Mailroom
Making sure newspapers get where they are supposed to be is the mailroom, directed by 15-year Salem News employee Ali Deese. Also in the mailroom are Marie Fettinger, Connie Thompson and Josh Stienbarger.
Contact Information
The Salem News • P.O. Box 798 • Salem, MO 65560-0798
(573) 729-4126 • Fax (573) 729-4920
